l677's Privacy Policy

01 Introduction and Purpose

l677 is a trusted online gaming platform serving players in Bangladesh. We place the highest priority on protecting the personal information of our users. The main purpose of this privacy policy is to clearly inform you about what information we collect, why we collect it, and how that information is used, stored, and protected.

By creating an account on l677 or using our services, you agree to the terms of this privacy policy. If this policy needs to change, we will notify you in advance and publish a notice on the platform.

This policy has been prepared in compliance with applicable laws and regulations in Bangladesh. We follow international best practices for data protection.

02 What Information We Collect

l677 collects certain types of personal and non-personal information in order to operate its services properly.

2.1 Registration and Identity Information

• Full name and date of birth (for age verification — our services are for users aged 21 and above only)
• Email address and registration password (stored in encrypted form)
• Residential address and nationality
• National ID or passport details (where identity verification is required)

2.2 Financial Transaction Information

• Deposit and withdrawal history and amounts
• Details of payment methods used (bKash, Nagad, Rocket — partial mobile number only)
• Transaction date, time, and reference number

2.3 Platform Usage Information

• Login date, time, and IP address
• Browser type, device information, and operating system
• Gaming history and betting patterns (for responsible gaming monitoring)
• Cookie and session data

2.4 Communication Information

• Messages exchanged with customer support via live chat or email
• Details of complaints, suggestions, or requests

03 How We Collect Information

We collect your information in the following ways:

3.1 Direct Provision

You provide information directly to us when you open an account on l677, complete KYC verification, make a deposit or withdrawal, or contact customer support.

3.2 Automatic Collection

When you browse our platform or play games, our servers automatically collect technical data (log files, cookies). This information is used to improve service quality and ensure security.

3.3 Cookies and Similar Technologies

l677 uses session cookies and persistent cookies. Session cookies are deleted when you close your browser, while persistent cookies remain for a set period. These are necessary to maintain your login session, remember your preferences, and ensure site security. You can manage cookies through your browser settings, though this may affect some functionality.

04 Purpose of Using Information

l677 uses collected information only for the following lawful purposes:

• Account Management: Completing registration, login, and account verification processes.
• Financial Transaction Processing: Completing deposits and withdrawals safely and accurately.
• Service Improvement: Running analysis to make the platform experience smoother and more enjoyable.
• Security and Fraud Prevention: Preventing unauthorized access, fraudulent activity, and money laundering.
• Legal Compliance: Following KYC and AML regulations in accordance with applicable law.
• Responsible Gaming: Identifying problem gambling patterns and providing support to users.
• Customer Service: Responding quickly to questions, complaints, or requests.
• Technical Maintenance: Analyzing server logs to maintain platform stability.

We never sell your personal information to third parties and do not use it for unnecessary purposes without your consent.

05 Disclosure and Third Parties

l677 may share your information with third parties only in the following limited circumstances:

5.1 Payment Processors

To process deposits and withdrawals, we work with payment service providers such as bKash, Nagad, and Rocket. Only the information necessary to complete a transaction is shared with them.

5.2 Technology and Gaming Service Providers

Our technology partners who supply gaming content (such as Pragmatic Play, JILI, Spribe, PG Soft) process the minimum information necessary to operate their games.

5.3 Legal Requirements

We may be required to provide necessary information in response to a court order, legal process, or a valid request from a government authority.

5.4 Protective Measures

If sharing information is needed to prevent fraud or other unlawful activity and to protect our users, we make that decision on a case-by-case basis.

Outside of the above cases, we do not disclose your personal information to any third party. All third-party partners are required to maintain privacy standards equivalent to ours.

06 Data Security Measures

To ensure the security of your information, l677 has implemented multiple technical and organizational measures:

• SSL Encryption: All data transmitted between your browser and our servers is encrypted using TLS/SSL technology.
• Password Hashing: Your password is never stored directly — industry-standard hashing algorithms are used.
• Access Controls: Only authorized staff have limited access to the data they need.
• Firewalls and Intrusion Detection Systems: Our network infrastructure is monitored at all times.
• Regular Security Audits: We conduct regular penetration testing and security assessments.
• Data Backups: Regular backups are taken to protect against data loss or damage.

However, no transmission of information over the internet can be guaranteed to be completely secure. We are committed to ensuring protection to the greatest extent technically possible.

07 Data Retention Period

l677 retains your personal information for as long as it is necessary to provide services and meet legal obligations.

• Active Accounts: All information is retained for as long as the account remains active.
• Closed Accounts: Even after an account is closed, financial transaction records and identity-related information may be retained for a period determined by applicable law.
• Legal Disputes: If a legal dispute is ongoing, relevant information will be retained until it is resolved.

After the required period has ended, your information will be securely deleted or anonymized.

08 Your Rights and Choices

As a user of l677, you have certain important rights over your own personal information:

8.1 Right to Access

You can request details of the information we hold about you at any time. Email us at [email protected] and we will respond in due course.

8.2 Right to Correction

If any of your information is incorrect or incomplete, you can request that it be corrected. Some information can be changed directly from account settings; for others, please contact customer support.

8.3 Right to Deletion

In certain circumstances, you can request that your information be deleted. However, some information may not be deletable before a set period due to legal obligations or ongoing investigations.

8.4 Right to Withdraw Consent

Where we process your information based on your consent, you may withdraw that consent at any time. However, processing carried out before the withdrawal remains valid.

8.5 Right to Complain

If you believe your personal information has been used inappropriately, please contact us directly first. We are committed to resolving complaints promptly and fairly.

09 Protection of Minors

All services on l677 are for users aged 21 and above only. We do not knowingly collect personal information from anyone under the age of 21.

We verify age during the registration process and reserve the right to immediately suspend any account where there is suspicion of underage use. If we become aware that information from a minor has been collected, it will be deleted immediately.

10 Policy Changes and Updates

l677 reserves the right to change or update this privacy policy as needed. For significant changes, we will:

• Publish a notice on the platform.
• Send a message to the registered email address.
• Update the "Last Updated" date at the top of the policy.

Continuing to use our services after a change is made will be considered as your agreement to the updated policy. We therefore recommend reviewing this page regularly.

11 International Data Transfers

l677 primarily serves users in Bangladesh. However, our technology infrastructure may operate on servers in other countries. For any such international transfers, we ensure that the standard of data protection is not reduced in any way and that all steps required by applicable law are taken.

12 Contact and Complaints

For any questions, concerns, or complaints regarding this privacy policy, please contact us. Our privacy team will review your matter promptly.

Email: [email protected]

24/7 Live Chat Support (in Bengali) — available directly on the platform

We take every complaint seriously and do our best to provide a resolution as quickly as possible.